17 Jan 2020
AAG France has been offering a range of Primetool own-brand garage equipment since 15 October 2019. Comprising of around ten references that represent the core of the Primetools presence in the aftermarket, this brand will complete and simplify an entry-level product offering alongside the premium brands being distributed across the country.
Already well established on the German market for three years, the Primetool brand is now growing in France. The Primetool offering has been tailored to a specific need for entry-level workshop equipment in the French market, and with many distributors finding it difficult to navigate this need, especially at entry-level, AAG France is well positioned to make some waves.
In addition, not only does the Primetool brand represent top grade entry-level workshop equipment, it sets out to offer a package deal with its associated services. Complete follow-up and aftercare in terms of maintenance and spare parts helps to reassure customers that the quality and reliability of the Primetools range is something AAG France takes seriously.