20 Jun 2012
A key issue was to raise awareness of the brand at garage level. Vehicle electronics is a complex area, so it was essential that any promotional activity positioned the brand as a technology expert. FPS delved into its network of industry contacts to help Cambiare form a working partnership with established OE manufacturer Pierburg, and together they created a detailed technical brochure designed to assist in the diagnosis and repair of engine management systems. The brochure helps garages, through education, to take on more complicated jobs.
Following the release of the brochure, Cambiare stockists were provided with promotional flyers, personalised to their business, window stickers and merchandise. All stockists have to do is distribute the promotional items to their customer base.
FPS and Cambiare are also helping stockists to actively drive sales with easy to administer promotions that engage and incentivise their customers to purchase Cambiare products. Most recently, Cambiare stockists were provided with bingo cards, which were filled out by the garages – every time the customer purchased a Cambiare product they filled out their card with the relevant invoice, and upon completion of the card could claim a £5 or £10 voucher from Cambiare.