27 Nov 2018
Bognor Regis, England 2018: WAIglobal has come to the rescue of independent garage Lodge Motors when its aftermarket window regulator range proved a perfect fit over the original equipment part.
Peter Wrathall, Workshop Manager of the garage, based in Lutterworth, explains: “We’d been using original equipment window regulators from the dealer for many years and on a visit to Automechanika Birmingham, I came across WAI. After listening to what the company had to say, I thought okay, next time I would give them a try.”
Shortly after, Peter encountered a fitting issue with the original equipment window regulator of a vehicle he was working on. “I contacted my local motor factor – All Vehicle Parts – and they supplied me with a WAI window regulator, which fit perfectly – and I’ve be using them ever since.”
News of this triumph for the aftermarket came after Lodge Motors, an AutoCare garage, visited the WAI stand at the recent AAUK Trade Show in Liverpool, providing much welcomed feedback to the team.
Research carried out by WAI has identified vehicles prone to window regulator failure and, as a result, 50 percent of the range covers fast-moving part numbers for General Motors, Nissan, Mercedes, Volvo, Renault, Ford, PSA Group, Volkswagen, BMW, and Fiat applications. Highlights of the range include Asian models such as Mitsubishi, Toyota, Honda and Hyundai, as well as popular North American and European cars.
As vehicles begin to exit their manufacturer’s warranty and look to independent garages for cost-effective vehicle maintenance and repair, WAI has been working to focus minds on the sales potential of its window regulator product range.
WAIglobal UK managing director, Richard Welland, said: “This news is another victory for the independent automotive aftermarket and underlines the hard work the company puts in to its development of window regulators. As garages are unaware of this product group via aftermarket distribution channels, there is a real opportunity for motor factors throughout the UK.”
In total, the WAI window regulator range offers 1800 parts covering 73,000 vehicle applications, quickly establishing the company as a leader in the supply of all types of window regulators namely: Scissor, cable, Bowden and double bowden offers a quality aftermarket solution for window regulators.
WAI window regulators are available on a same day supply from Marathon branches, which are strategically located to cover most key UK conurbations and offer a service to motor factors of up to 8 times a day. The expanding distribution centre network is supported by a national distribution centre situated in Redditch, West Midlands.