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Alliance Automotive Group Supports Mental Health Awareness Week 2025

22 May 2025

Alliance Automotive Group (AAG) proudly supported Mental Health Awareness Week 2025 with impactful initiatives focused on promoting mental health awareness, inspiring healthy habits, and raising funds for charitable organisations. 

This year, we united our staff, customers, and partners across the network for a meaningful campaign centred on physical health, mental well-being, and community contributions. 

Company-Wide Step Challenge – Walking for Mental Health 

As part of our drive to encourage staff to get active while giving back, AAG launched a Mental Health Awareness Step Challenge, taking place throughout the entire month of May. Employees across the company joined forces to achieve a collective step goal in support of two vital charities: Ben Automotive and Samaritans Ireland. The initiative empowered team members to focus on the connection between physical activity and mental health.  

Ben & NAPA Auto Parts Roadshow 

Between 6th and 16th May, NAPA Auto Parts UK & Ireland partnered with Ben Automotive to host a roadshow that travelled across the network, visiting staff and customers in various locations. This initiative brought wellbeing resources, mental health support, and on-the-road engagement to the heart of our community. Through workshops, drop-in sessions, and conversations, the roadshow helped raise awareness about mental health challenges while providing actionable tools for stress management and healthy living. 

As part of the roadshow, and in conjunction with 100 Years of NAPA celebrations, NAPA Racing UK invited Ben Automotive to attend the iconic Brands Hatch track to highlight their work supporting the automotive community’s mental health and wellbeing, including conducting a stress test on the NAPA Racing UK BTCC driver line-up.  

For AAG, Mental Health Awareness Week 2025 represented more than just one week of activities; it reflects our ongoing commitment to improving the well-being of our team members, customers, and the wider community. 

Tracy Noble, Alliance Automotive Group HR Director, said:  

“At AAG, we believe in the importance of supporting the mental health of our employees. This year’s initiatives were not only about raising funds but also creating environments where mental health conversations are prioritised and stigma is eliminated. 

We thank everyone who participated, whether they walked for the Step Challenge, joined us on the roadshow, or supported us at Brands Hatch, for making this year’s campaign a huge success.” 

Alliance Automotive Group Supports Mental Health Awareness Week 2025

Alliance Automotive Group (AAG) proudly supported Mental Health Awareness Week 2025 with impactful initiatives focused on promoting mental health awareness, inspiring healthy habits, and raising funds for charitable organisations. 

This year, we united our staff, customers, and partners across the network for a meaningful campaign centred on physical health, mental well-being, and community contributions. 

Company-Wide Step Challenge – Walking for Mental Health 

As part of our drive to encourage staff to get active while giving back, AAG launched a Mental Health Awareness Step Challenge, taking place throughout the entire month of May. Employees across the company joined forces to achieve a collective step goal in support of two vital charities: Ben Automotive and Samaritans Ireland. The initiative empowered team members to focus on the connection between physical activity and mental health.  

Ben & NAPA Auto Parts Roadshow 

Between 6th and 16th May, NAPA Auto Parts UK & Ireland partnered with Ben Automotive to host a roadshow that travelled across the network, visiting staff and customers in various locations. This initiative brought wellbeing resources, mental health support, and on-the-road engagement to the heart of our community. Through workshops, drop-in sessions, and conversations, the roadshow helped raise awareness about mental health challenges while providing actionable tools for stress management and healthy living. 

As part of the roadshow, and in conjunction with 100 Years of NAPA celebrations, NAPA Racing UK invited Ben Automotive to attend the iconic Brands Hatch track to highlight their work supporting the automotive community’s mental health and wellbeing, including conducting a stress test on the NAPA Racing UK BTCC driver line-up.  

For AAG, Mental Health Awareness Week 2025 represented more than just one week of activities; it reflects our ongoing commitment to improving the well-being of our team members, customers, and the wider community. 

Tracy Noble, Alliance Automotive Group HR Director, said:  

“At AAG, we believe in the importance of supporting the mental health of our employees. This year’s initiatives were not only about raising funds but also creating environments where mental health conversations are prioritised and stigma is eliminated. 

We thank everyone who participated, whether they walked for the Step Challenge, joined us on the roadshow, or supported us at Brands Hatch, for making this year’s campaign a huge success.”